Recent IGD Grocery Insights
"Produce is even more important to the grocery market
- it's a real powerhouse."
"There's been an explosion of meal kits and food kits. The nice thing is
that they all need fresh fruits, veg and meat."
"Health is a growing factor amongst consumers in the UK, with 31% of
all meal occasions being consumed for reasons relating to health."
"Breakfast is the driving force behind the rise in fruit consumption."
"Consumers need things to be practical, quick and enjoyable. If you can
meet more needs for consumers, they will pay more."
Source: Kantar Wordpanel | Strategic Insight Director Ed Griffiths.
Busy lifestyles mean shoppers are shopping little and often, resulting in a Food to Go boom.
The Chilled Food category is set to grow by up to 35% by 2021, an increase in sales of over £3bn.
Marks & Spencer
Twelve week Summer placement to position berries at impulse locations within store. Stores with fridge displays saw a sales increase of:
Promotional fridge display of line-extension launch, at entry to dairy isle. Stores with displays showed an increase in sales of: